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Jan 2023 - Feb 2023
This SSFW Beer branding and packaging design project highlights South Korea's natural beauty and cultural essence through its four distinct seasons and traditional five cardinal colors. The goal is to create a unique visual identity that resonates with the audience.
The SSFW logo combines Korean traditional patterns, Hangul-inspired shapes, and seasonal abbreviations. The logo type integrates the cultural significance of the five cardinal colors and the "gonryongpo" worn by Korean kings. The logo symbol features abstract shapes representing each season's characteristics, symbolizing the brand's core values.
The packaging showcases vibrant seasonal colors and patterns, capturing the essence of summer and winter. The project demonstrates the creative fusion of South Korea's captivating beauty and rich cultural heritage, resulting in a visually appealing and memorable experience for consumers.