Floristry_Web Design

This project focused on designing an event website for Floristry, a unique perfume experience targeting young adults. The concept combined pharmacy prescriptions with fragrance, providing a healing and restorative experience.

The design was inspired by soft pastel gradient art, perfume branding, photo collages, and abstract line flow designs. Icons were clean and straightforward, and graphic elements featured abstract flower petal shapes with gradients. The color palette consisted of floral-inspired hues.

The design brief outlined the event's key aspects and served as the foundation for the project. The logo was developed through several iterations, resulting in an abstract, letter-based representation of the Floristry brand. The focus was on achieving harmony between text and visual elements to create effective visual communication.